Thursday, October 9, 2008

What is your Keyword Genetic Code?

I have been teaching students how to move beyond keyword research keyword research and into vertical market online research.
clipped from www.imnewswatch.com
Wonder how a search engine 'thinks' about your web site? Search engines know what you say. And, sometimes they know what you mean.
Search engines have the challenge of recognizing the difference between synonymy and polysemy. Synonymy is when two different words mean the same thing- for example car versus automobile. Polysemy is when a single word has more than one specific meaning.

Wednesday, October 8, 2008

Krakken Keyword Research

Krakken is a vertical market analysis module that allows you to find the most profitable keyword clusters and map them onto your silo website architecture
clipped from www.themezoom.com


Introducing Krakken!


Vertical Online Market Analysis Module



-Extract your most profitable keyword clusters.




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SEO inbound link relational competitive data.



-Missed opportunity keyword ranking matrix.






-Total Search Market Value Vertical Indicator.


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Krakken Keyword Research Cluster Control Panel

[ is a sneak peek snapshot of the new Krakken (tm) Theme Zoom Keyword Research control panel graphic. We are really excited about the sheer power of looking at an entire keyword cluster and how much money is in a given theme or market. For more information please visit me at Keyword Research Tool
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Tuesday, October 7, 2008

Theme Zoom and Competitive Intelligence

Competitive Intelligence is posted about on Wikipedia, but needs to be updated. For more information on how competitive intelligence connects to keyword research, please visit me at http://www.themezoom.com
clipped from en.wikipedia.org

A broad definition of Competitive Intelligence is the action of gathering, analyzing, and applying information about products, domain constituents, customers, and competitors for the short term and long term planning needs of an organization. Competitive Intelligence (CI) is both a process and a product.[1] The process of collecting, storing and analyzing information about the competitive arena results in the actionable output of intelligence ascertained by the needs prescribed by an organization.

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