What is your Keyword Genetic Code?

I have been teaching students how to move beyond keyword research keyword research and into vertical market online research.

clipped from www.imnewswatch.com Wonder how a search engine 'thinks' about your web site? Search engines know what you say. And, sometimes they know what you mean. Search engines have the challenge of recognizing the difference between synonymy and polysemy. Synonymy is when two different words mean the same thing- for example car versus automobile. Polysemy is when a single word has more than one specific meaning.